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Since the invention of Google and other search engines, SEO has played a major role in providing visibility to websites on the search results page. It has also evolved tremendously with constant updates and algorithm changes.  Marketers need to keep their fingers on the pulse if they want their sites to rank well on the...
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Ultimate guide on Anchor text: How to optimise for SEO
Anchor text is not a new concept but still important in SEO. In the early days of SEO and digital marketing, there were many practices that were used to rank easily on Google and other search engines. But then the Google algorithm changed and became smarter at analyzing website content. Eventually, those practices became redundant,...
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SEO challenges for food & beverage companies in 2021
The competition in the food & beverage companies is so high that just having an online presence isn’t nearly enough. If you’re aren’t appearing first on Google when a user types best restaurants near me or cafes near me, chances are, people are not discovering you as much as they should be and you could...
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Digital Marketing Services for Real Estate in 2021
People are more likely to finalize their decisions after seeing a property in person. They will also do in-depth research about the property and the area it is located in, so as a realtor, it’s crucial to invest in digital marketing services for real estate. You require a strong online presence that dominates your competitors,...
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Pillar pages - The ultimate guide for content marketing tool
SEO is constantly changing, so if you think you have understood it, think again! Are you staying updated about the changes on SEO? Do you know what pillar pages and cluster content are? If not, then you’ve landed on the right page.  Today, it’s all about staying ahead of the trends and keeping up with...
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SEO and the sales team are an important part of any business that has an online presence. They are the reason a company can reap its benefits from marketing. However, to make that possible, SEO and the sales team need to work in sync towards the same goal.  The SEO team can connect the sales...
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Why you should take digital marketing course online at Learn Digital Academy
Digital marketing is one of the fastest-growing industries today. It is booming so well that more and more startups and big companies are hiring more digital marketing agencies and more people are choosing it as a course subject to specialize in. Learning digital marketing has a lot of benefits you can reap later when you...
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According to the ministry of health and family welfare, there are 468,898 government hospitals in India, as of 2018. If we add the private sector hospitals to the list, it will be an even more massive number.  It’s unlikely that leads are generated equally. Not that people should fall sick and become leads, but the...
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Search Engine Optimisation, the brain of digital marketing has evolved a lot since search engines existed. It will remain the same every year and has always been relevant. Your entire online presence relies on SEO. It’s what makes your website visible on internet browsers.  However, since the advancement of new digital technologies making their way...
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The blog is one of the best kinds of content you can write to. They’re fun to read, they can be quite informational or educational. When done right, they can drive a lot of traffic to your website. But bogs can only get traffic if it is optimized for SEO. No matter how well you...
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