Google’s algorithm gets better at understanding your content, your website, its performance, and user’s search behavior. There are so many Google algorithms like Penguin, Panda, Hummingbird, Rankbrain, Bert, and many more. Some algorithms outperform others like SMITH which is a recent one and it seems to outperform BERT in terms of understanding lengthy content. In […]
Marketers have plenty of platforms online to advertise their brand or products and services. And not just the popular ones and social media, there are OTT platforms too, which means Over The Top. With OTT platforms, marketers and advertisers can find many golden opportunities to carry on their work when there is not much to […]
The technology is growing at an incredibly fast rate. It is influencing many aspects of life, digitalising our everyday life. And at the core of our everyday life is the internet. Your work is dependent on it, and so is marketing. Companies in digital marketing are dependent on it. Digital marketing has changed so much […]
Since the invention of Google and other search engines, SEO has played a major role in providing visibility to websites on the search results page. It has also evolved tremendously with constant updates and algorithm changes. Marketers need to keep their fingers on the pulse if they want their sites to rank well on the […]
Anchor text is not a new concept but still important in SEO. In the early days of SEO and digital marketing, there were many practices that were used to rank easily on Google and other search engines. But then the Google algorithm changed and became smarter at analyzing website content. Eventually, those practices became redundant, […]
The competition in the food & beverage companies is so high that just having an online presence isn’t nearly enough. If you’re aren’t appearing first on Google when a user types best restaurants near me or cafes near me, chances are, people are not discovering you as much as they should be and you could […]
People are more likely to finalize their decisions after seeing a property in person. They will also do in-depth research about the property and the area it is located in, so as a realtor, it’s crucial to invest in digital marketing services for real estate. You require a strong online presence that dominates your competitors, […]
SEO is constantly changing, so if you think you have understood it, think again! Are you staying updated about the changes on SEO? Do you know what pillar pages and cluster content are? If not, then you’ve landed on the right page. Today, it’s all about staying ahead of the trends and keeping up with […]
SEO and the sales team are an important part of any business that has an online presence. They are the reason a company can reap its benefits from marketing. However, to make that possible, SEO and the sales team need to work in sync towards the same goal. The SEO team can connect the sales […]
Digital marketing is one of the fastest-growing industries today. It is booming so well that more and more startups and big companies are hiring more digital marketing agencies and more people are choosing it as a course subject to specialize in. Learning digital marketing has a lot of benefits you can reap later when you […]
