A lead is any person who shows interest in a company or its products/services. Leads are generated when a user fills out a contact form or any kind of form on a site to indicate that they are interested and/are potential customers. Leads can be business leads, inbound leads, sales leads, and/or B2B leads. We can help you overcome this challenge with our lead generation company in Bangalore. Many companies are having a shortage of customers – repeat or new, trouble generating new customers consistently, or generating quality leads that convert. If you too are facing this problem, then you are not alone, as 63% of marketers consider lead generation as their biggest challenge.
While traditional methods of marketing and advertising have their limits, online lead generation has a wider scope where you invest time and effort and get long-term results & return on investment.
Many marketers and lead generation companies give in to the temptation of buying email lists and contact lists for lead generation because they are easier, quicker, and take less effort.
Here’s the scenario that plays out when you buy leads rather than generate them –
Your ad or your message will reach out to people who don’t know you. To those who never visited your site, interact with your brand in any way, you’ll come across as creepy, spammy, and be looked at only as an interruption. Chances are, they won’t even take the time to know why you’re reaching out to them because you are a stranger. You will be blocked, reported as spam, and basically just shut out.
Once many people mark you as spam, you are earning the reputation for being spam or worse, a scam. Too many people marking you as spam lead you to be blacklisted. There is no going back or hopping off from being blacklisted. Maybe buying leads may get you only a handful of potential customers but it also gets you double the handful of negative reviews, feedback, and reputation.
On the other hand, generating leads through marketing efforts have no backfires, no negative feedback or reviews, and no blacklisting. You are simply reconnecting with people who interacted or indicated an interest in your products. They are more likely to feel attacked and willingly visit your site, check out your products, and become a paying customer without feeling cornered. So earning leads is the right way to go forward.
The lead generation process involves the following steps –
The best way to drive traffic is by marketing high-quality content – in the form of blog posts, social media posts, videos, etc. High-quality blogs have been proven to drive quality traffic to a website, earn quality backlinks, improve domain authority, and bring in a high density of leads.
The next step, a crucial and delicate step is to get the leads’ contact information. This involves displaying contact forms on your webpage. If you’re providing quality content that people are interested to engage with, then you’re halfway there. People will willingly give their contact info.
Most marketers face the problem in the second step of the lead generation process. Our unique and strategic approach ensures that leads convert to your site.
Lead Generation can help you grow your business. Today, it’s not about surviving, but about thriving in this competitive industry. Your business needs digital marketing strategies like a lead generation to nurture growth and generate a good flow of revenue.
It’s a cycle of good returns – with lead generation, you are gathering more followers and expanding your audience base. In turn with a good following, you are generating quality leads. Though it takes time to build your audience base, it’s worth a shot in the long run.
Social media with Facebook lead generation campaigns is one of the best platforms for lead generation. With ad campaigns & lead generation campaigns, and executing the strategies, your brand is reaching out to a wide audience and creating interest. They are not just learning about your company’s name. They are also learning about what you do, what sets you apart from the competitors, what type of services you provide, what they can benefit from your brand, and your company’s qualities. To maintain that exposure, curiosity, and level of awareness, consistency is the key.
The top of the funnel is the most important part and it’s crucial to provide useful information to the prospect to nudge them toward the next stage.
The next stage involves learning about the prospects’ biggest concerns and providing personalized drip-campaigns.
The final stage of the funnel involves providing rewards, exclusives, loyalty points, and so on. Lead generation techniques ensure that your prospects see the end of the funnel and come out as happy customers.
Inbound lead generation – It is a process of bringing in people to your website and converting them to leads by making your brand more discoverable through content marketing, Call-To-Action, and campaigns. In exchange for valuable content contact information is provided by the prospects.
Inbound lead generation is one of the most successful ways of generating leads where your prospects come to you. With effective SEO, content marketing, social media marketing, and link building, we help you generate quality inbound leads. Contact us to know more.
Outbound lead generation – In contrast to visitors coming to you, you reach out to them in outbound marketing. The common techniques involved here are direct emails, guest posting or blogging, Facebook lead generation campaigns, display advertising, and cold calling. While cold calling may not always work, outbound lead generation can be successful when done with a touch of personalization and authenticity.
B2B lead generation services is all about marketing to other businesses who would be interested in your products or services. By far the most effective model, B2B lead generation brings the most qualified leads to your site. The ideal platform for B2B lead generation is LinkedIn.
LinkedIn users have twice the buying power than the average web audience*. With B2B marketing, we can help you connect with prospective businesses and partners so as to strengthen your presence in the market. If you are a small business owner, B2B lead generation and LinkedIn lead generation can help you scale new heights in the market. And we take pride in helping small businesses!
Webi7 has been regarded as the Digital consultant of the year in 2019 by the CEO Magazine and Creative Company of the year 2020. Our strong work ethics and innovative strategies have enabled us to earn a good relationship with our clients who are satisfied with our services.
The first step in our marketing management and lead generation process involves understanding our clients’ business model, their audience type, and the nature of their products. We then use specific strategies that work for their business model and execute them using the right platform. We also use lead nurturing and lead tracking.
With our lead generation strategies and lead management, you will get –