SEO is constantly changing, so if you think you have understood it, think again! Are you staying updated about the changes on SEO? Do you know what pillar pages and cluster content are? If not, then you’ve landed on the right page.
Today, it’s all about staying ahead of the trends and keeping up with the algorithms. This is because the behavior of the users with search engines is constantly changing. SEO constitutes a multitude of techniques, ranking factors and most importantly, content! So the only way up is to provide great content that is optimized for SEO. If you don’t find the time to do so, then hiring an SEO company in Bangalore can help you out.
This blog covers how search has changed and how you can benefit from pillar pages.
What are topic clusters?
SEOs and bloggers need to adapt to the new changes in search. They need to adjust the ways they create and optimize the content, to suit the new SEO ways. As we said before, people are changing the way they search for content and things on the search engines. These days, their queries are longer and more conversational, thanks to the rise of voice search use.
For example, instead of just searching “restaurants”, they search “restaurants near me” or “budget-friendly restaurants near me”.
As you can see, search queries are getting longer because users want to find exactly what they want faster. They skim through several content before landing on the right one. Providing a detailed, well-written or created content has never been more important.
Between Siri and Google Assistant, 20% of Google searches are done through voice search. The percentage is likely to increase owing to Amazon Echo and Google Home Devices.
So it’s important that your content is optimized for voice search. Nowadays, a lot of content doesn’t provide quality and quantity outweighs quality. That’s another reason people are using longer search queries.
Now Google is getting better at analyzing your content and sorting them accordingly. It will also show you relevant results. For example, if you search for running shoes, Google will show you content related to sneakers. So you need to close any gaps in your content while creating it and get better at providing quality content.
Your need to organize your site according to different main topics and add blog posts on specific long-tail conversational keywords hyper-linked to one another. That way, you’re addressing as many as searches as possible about a single topic. This is where the topic cluster model enters –
The topic cluster model consists of three parts –
- Pillar content
- Cluster content
Most bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is scattered contents that are not organized and it makes it hard for users to find the exact information they need. It also makes your URLs compete against each other in the search engine rankings when you produce multiple blog posts on the same subject or topic.
To rank better, use the topic cluster model. Select any broad topics you want to rank for and create content based on specific keywords related to those topics and links to each other. This will give you a broader search engine authority. Topic cluster model uses a more deliberate site architecture to organize and link URLs together. This helps more pages on your site rank in Google and helps searchers find information on your site more easily.
Next comes the pillar page.
A pillar page is the basis on which the topic cluster is developed. A pillar page covers all elements of the subject on a single web page, with space for even more comprehensive coverage in much more detailed cluster blog posts that link back to the pillar page.
Pillar pages extensively cover a particular topic, and collection content needed to resolve a certain search phrase pertaining to that topic. For example, you might compose a pillar page concerning content marketing which is a wide topic, as well as a piece of cluster content about blogging which is a more specific keyword related to content marketing.
Pillar pages are longer than normal posts as they cover all elements of the topic you’re attempting to rank for, yet they aren’t as thorough. That’s what cluster content is for. You intend to develop a pillar page that responds to inquiries about a particular subject, however leaves space for more information in related cluster content.
How to create a pillar Page
The primary step to producing a pillar page is to quit thinking about your website in terms of simply key phrases or keywords. Start thinking of the subjects you wish to rank for initially. Then brainstorm blog site topics and suggestions based upon more specific search phrases related to the more broader topic.
Consider the leading rate of interests and challenges of your core target market personalities to offer you suggestions for pillar page material. Choose a subject that’s wide enough that it can create even more relevant posts that will act as cluster content, yet not so broad that you can not cover the entire topic in just one pillar page.
How to create content clusters
Now that you know what pillar content and pillar page is, let’s dive a bit deeper creating cluster content step-by-step.
1. Assess goals & perform keyword research
Perform a thorough analysis of your service goals and conduct keyword research to straighten these objectives.
- What do you wish to achieve with a more targeted SEO material approach?
- Are there specific search phrases or service areas you want to concentrate on more than others?
- What conversion goals are more crucial?
When we’ve established those goals, we have a strong structure to begin our content audit as well as construct out our clusters.
2. Perform a thorough web content audit
If your website has tons of content, then you need to do a content audit and discard irrelevant, repetitive or unnecessary ones. Throughout this audit, all existing blog sites content are analyzed as well as. Accordingly to your website goals, organize them all by subject or topic. The topics you determine become the clusters, and also any type of the content referring to a particular subject comes to be the topic’s relevant content clusters.
3. Establish pillar pages
Once you have determined the cluster topics, the following step is to mark a pillar page that will attach all the material within a collection with each other.
To wrap up, a pillar page is essentially the keystone or center of a cluster. It works as the map that connects all other web content in the cluster. Unlike the rest of your cluster content, a pillar page is a lot wider in extent, so make sure that it can effectively link to as well as touch on every element of the cluster contents.
Sometimes you may require to produce a pillar page from square one, yet occasionally you can spruce up an existing article in your cluster content that already possesses a few of these “wider” high qualities. Attempting to pick the ideal pillar web page from your existing collection material? A search volume analysis can aid you in determining high-performing blog posts that would certainly be terrific candidates for pilla pages.
4. Adding internal linking
With your clusters and pillar pages developed, it’s time to place the pieces of the challenge with each other, which is utilizing hyperlinks. All cluster content must consist of a web link to the pillar page, and also the pillar page needs to be normally intermixed with links to cluster web content. Exactly how internal linking collaborate with content clusters
As we pointed out previously, one of the essential means Google assesses the authority and also top quality of a page’s content is via web links, both internal linking on your site and external linking to/from other websites (also referred to as backlinks). So this part of the procedure is basically where the magic occurs.
Pillar content and Pillar pages can greatly increase the chance of ranking higher on the SERPs. Search intent and how it is conducted is always changing, with the users demanding more and more high-quality relevant content that gives them exactly what they’re looking for.
As an SEO and/or content creator, you need to stay focused on your audience and create content for them. Because if you don’t put your audience first, Google won’t put you first either. But managing the content and maintaining the SEO can be quite a chore. That’s why Webi7, the best SEO company in Bangalore is there to extend it’s hand in helping you succeed. Get started now and improve your website’s ranking in no time!