Do you want potential customers surrounding your business to discover you on the SERPs? Then you need local SEO services. It enables your organization to be found in a customer’s locality and also beat your competitors in that location so that you appear before anyone else. Contrary to the globally targeting techniques of SEO, local SEO uses techniques to target locally, on the community, and the audience near your business. It can drive more relevant and potential traffic to your site, drive more potential customers to your physical store, and give a greater return on investment. According to Forbes, 95% of smartphone users performed mobile searches for local businesses, and 61% out of them called the business and 59% visited. Local SEO ensures that your business is discovered by users on mobile searches and that they engage with your business in some way.