digital marketing agency help small business

Digital Marketing Agency

No business can thrive without a proper marketing strategy in place. It is not easy for a business to reach its target customers and get the necessary impact on them. The availability of the internet has made online marketing easy. In this blog, we will cover the importance of digital marketing, how digital marketing agencies help small businesses, and some of the strategies that can be employed for the growth of small businesses.

A digital marketing agency is an online marketing company that works on the branding of business over digital channels. It offers services to businesses to increase their popularity, reputation, sales, and business growth through online marketing. It is more efficient and result-oriented than traditional marketing. Since most of the people prefer to use mobiles, online marketing has become important now more than ever. 

The primary goals of digital marketing companies are

  • To provide maximum reach on online platforms 
  • Generate better ROI
  • Create brand awareness and identity
  • Perform market research
  • Convert leads to sales
  • Recognition 
  • Building community and attracting new customers over a vast region.

Digital marketing is no longer reserved for multinational and big companies. It can be used by any company irrespective of its size. It is well organized, targeted, and delivers measurable results in real-time and implements strategy adjustments immediately. Compared to traditional marketing which is on the verge of becoming out-dated due to the fast revolution of the digital world, marketing online is cost-effective and uses fewer resources. It is the tool that just can’t skip growing your business. Small businesses have very little resources and even capitalization and digital marketing solves that problem without much hassle and even saves them a lot of money.

With the help of online marketing tools like web analytics and other metrics tools, it becomes easier for businesses and brands to know if the marketing strategy is reaching the right audience. Having a user-friendly website allows customers to just click and make a purchase.                                                                                                                                                                                                 

Digital marketing strategies provide better conversion rates and are seamless because it delivers loads of profitable benefits to a business in terms of better revenue growth. One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real-time. Engagement in any form is what the customers expect to receive when interacting with the brands or businesses. How a business handles such engagements and interactions will spell the difference between their success and failure. 

Digital Marketing strategies for small business

You can not possibly handle promoting your business on your own without a marketing plan or resources. Digital marketing agencies employ trained professionals and they can help promote your business. Here are some of the digital marketing strategies used for small business:

  1. Social media: Facebook has an audience of mainly older generation and if your business offers products or services for older people, then it is the right platform for you. Facebook has been here longer than Instagram and it could help you reach your target audience faster because of the number of shares.people tend to share content more on Facebook than other social media. Instagram on the other hand has  a wider and younger audience which can be quite beneficial for your small business if it is related to beauty, fashion, makeup, health, and fitness. Just having a social media calendar and a plan for your content marketing can kick start your business. Other platforms used for digital marketing are Google+, email (which isn’t going anywhere), LinkedIn, and YouTube.
  2. Video-marketing: Video marketing is a visual content used to promote and build brand awareness making a connection with potential customers easier as it provides better engagement. Information that can not be interpreted in written content easily like how to use a product, answering FAQs, can be made in videos. 
  3. Email marketing: Email marketing is old but still effective and a fail-proof method in reaching customers. Billions of emails are exchanged per day. Different types of email marketing are used based on the objective of your business like newsletters, transaction emails, feedback emails, welcome email, promotional campaigns, etc.
    Newsletters are one of the most popular and best ways to create brand awareness when it comes to email marketing. They are sent to update your customers about the latest products or services and to promote events as well. They keep subscribers engaged and informed about what’s new in the business. It has to be noted that the content in the newsletter should be valuable and not too long to avoid being reported as spam.
  4. Interactive content marketing: Interactive content is considered as the future of content marketing because it creates more engagement and drives more traffic as a result. Buzzfeed quizzes and contests are a great example. You could create quizzes and polls to interact with the customers as interaction is a natural human trait. You can also learn what your customers expect from you and what interests them. Interactive content can be in the form of emails, infographics, videos and surveys. ROI calculator can be used to learn how much interaction takes place for the content you provide.
  5. Mobile Marketing: Another important point to be addressed is mobile marketing. About 70% of mobile  searches activate an action within an hour. People spend at least 2 hours on mobile apps and that makes mobile marketing crucial to your business. It is imperative that there is a call to action on your website. Your website needs to be mobile friendly as well as desktop friendly. 
  6.  Search Engine Optimization: SEO is probably the most crucial digital marketing strategy. It is a process of optimizing your website to get more organic traffic and rank the highest on Google search. It involves using keyword tools to insert keywords which are searched for the most on Google. Executing the SEO process will expand the visibility and reach more customers.
  7.  Search Engine Marketing: SEM is another form of digital marketing that involves the promotion of websites by increasing their visibility in the search engine results pages (SERPs) through paid advertising unlike SEO, though it involves using SEO as a part of the process.

Any agency involved in digital marketing takes time to understand your business, goals and objectives and mold it accordingly. Delivering on what they promised will help you develop a better relationship with your targeted audiences, and help you transition into paying customers that will go back and interact with your site some more on a regular and continuous basis. Thus, a digital marketing agency helps you build trust with your customers and a good reputation which are the two main pillars that support your business in the long run.

Digital marketing is one of the few fields that are getting a lot of attention during the period of Corona virus. People around the world are now forced to spend their time at home, either sitting idle or having to work from home. Almost everyone will be resorting to their electronic devices to spend their time in lock-down. They will be constantly consuming digital media. It is going to act as a platform for digital marketers to engage with the audience. Marketers now have the opportunity to capture more attention by advertising on popular websites, at a low cost than the pre-corona period. Today, digital marketing strategies have become immensely important and vital for gaining profits, attracting new clients, and retaining old ones.

Are you looking for a top digital marketing agency in Bangalore? Contact us. We provide the best digital marketing service in Bangalore to help startups and businesses grow digitally through comprehensive digital marketing solutions.

E-Commerce or Online Shopping

This was early 1962 it was founded by a  firm called CompuServe was all about buying and selling online in America, it was like buying & paying bills online. The history of electronic commerce started 40year ago . It continued to grow with many innovative ideas and business strategies plan Online shopping was famous to the Public on 1991 When the internet was available to everyone. Amazon was the first e-commerce in the USA back in date.& thousands of business have followed since. The experience of online shopping has grown exceptional very high since its inception.

e-business  Later stage it was pioneered in 1972 by Michael Aldrich

In the UK .  he introduced domestic TV to pair with landline to start the multi-user  Business Transaction process through the computer in 1980 One of the earliest shopping experiences 1992 was marketed to sell books stacks online in Spain Ireland and uk.

When was the first online transaction introduced?

The first online transaction was by a stand ford student who sold marijuana a report Vai apparent account at there AI 1972. However later in 1994 AUG 12 2 friends sold CD of sting VIA internet .with secure and encrypted software through the internet .When was the first online transaction introduced?

The electric data interchanged replaced the faxing of Doc with electronic data from one computer to another .In 1982 to 1990 B2B was a marketing was very lucrative. Well B2C was Business was not successful since the computer & World wide web(internet) was not so 1982 France introduced Minite Which accessible through telephone line which most successful online ISP prior to WWW.

The world wide web arrives early 90”

Time Beverlee and Robert cailliau introduced a hypertext project called WWW. The same year Lee, using a next computer created the first web server & wrote the first web browser shortly he went on to debut the web on Aug. 6 1991 as a publicly available service on the internet. When he decided to take the task on marrying hypertext to the internet in doing that the process let to him developing URL, HTML, and HTTP. In SEP 1995 the NSF began charging a fee for registering domain name 120.000 registered domain names were present at that time within 3 yr. it grew to 2 million. In 1992 a book: Future shop: how tech will change the way we shop and what we buy. Provided insight of future consumerism. From Being many hesitation and concern with online shopping but the development of SSL encryption certificate by Netscape in 1994  provided a safe means to transmit data over the internet .web browser were able to find out the site was safe with SSL certified to proceed further or not .version 3.0 SSL is std for current days Marketplaces, Payment & mobile mid 90 to present. As discussed early the first online e-commerce was amazon in 1995 as bookstores were limited to about 2000,000, Amazon now includes not only books now even music video downloads electronics  apparels furniture and etc. Amazon was the first every retailer to add user reviews with a rating scale for a product . This is considered the most effective way of social media to drive sales. Other eCommerce success story includes eBay an online auction site doubted in 1995 and etd. In 2005 amazon announce the creation of am ozone prime a membership offering free 2 way days shipping within the US. This was very popular putting other merchants to offer fast and inexpensive shopping option

Online payment evolve

Global Ecommerce pay pal began its services in 1998. And currently operators in 202 markets. The company is a acquired bank that performs payment processing for online vendors auction sites and other commercial users . they allow clients to send receive funds and hold funds in 24  currencies worldwide now PayPal manages 244 million accounts and more than 100 million active. As business was growing online secure need of transaction became apparent . in 2004 payment was meeting compliance with various security (PCI). This was created for account data protection. Mobile expands 2001 amazon launched a first commerce mobile site .more than a third US e-commerce sales were made on mobile devices in 2017. Both consumers and business buyers turn to mobile devices for products and research . While business buyers expected consumer features to feature such as a responsive design that travels from desktop to laptop to phone with consistent features. Steps into the future of e-commerce From 60’ until today the internet e-commerce & consumers trends continue to evolve. Buyers preference Driving Rapid Disruption. What will shopper want next? that’s what merchants online and offline are trying to figure out. For online merchants the holy grail is to find out a genuine advantage over the drink and mortar stores, for example, new online product visualizers can showcase products in a variety of real situations at home and in office. This is the age of digital. Shoppers always go through a review to find out how the product reviews by other customers are . and outdated design communicates outdated process products and prices to old buyers. So the online store needs to be fixable enough to adapt to the new changes. At simultaneously in 90’s India also was in E-Commerce started by Mr. K Vaitheeswaran started India’s first e-commerce website back in 1999.

Before Flipkart Amazon, mantra Snapdeal & Bansal there was Mr.vaitheeswaran Fabmart in India. This was marketed by Aditya Birla Group and as More. But Mr.Ventheeswaran continued his marketplace Under a new brand Well on these days there was no shipping company no payment gateways they had to all on their own. Later in 2013 came Bansal Group with Deep Discount and washed always India plaza to shut its operation . India Growth in Ecommerce till Date and future prediction on Growth . Below Link to understand the Growth in E-commerce in Next years .if the Biological (Corona)  Ends

To learn more about digital marketing


Digital Marketing Agency Bangalore

Growth Marketing Mentality for your Business

An integrated approach to grow & nurture your business & optimize your content marketing efforts through constant testing across different marketing channels.

To develop a Growth Marketing mindset you need to know the marketing funnel, framework to properly operate & improve the marketing funnel & buy-in on instilling a growth mindset within the rest of the organization. The goal of a growth marketer is to identify the new opportunities because new channels of communications are frequently coming to the surface on online marketing space & players are becoming more competitive & expensive i.e. the Return on Investment (ROI) is becoming less. Growth marketing approach will require managing a lot of moving pieces, more people & integration between different departments within the organization.

1.Understand your Marketing Funnel:

Here are the metrics for growth marketing, need to focus on a few important ones, which are listed below:

  • Website Traffic
  • Qualified leads (MQL & SQL)
  • Conversion rate
  • Customer Acquisition & Retention

Start looking for weaknesses within your marketing funnel & common marketing funnel weaknesses are

  • Top of the funnel (not many traffic to the website)
  • Conversion rate (leads are not converting on the website)

2. Improve your Marketing Funnel:

The Bullseye framework is a structure to three separate approaches for gaining traction & this framework will help you to organize & identify the channels, which one will create actions. The framework is used to properly operate & improve your Marketing Funnel. The Center Ring is the top-performing channels, Channels that have the highest potential of gaining traction for your business. The Middle Ring is the secondary channels (possibilities), not your top-performing channels, but they have the most potential to gain traction.

The Outer Ring is the long-shots channels, Prospective opportunities to feel out. Each framework test should uncover:

  • Customer Acquisition through this channel.
  • Customers available through this channel.
  • Customers on this channel who we want.

The Two-Part Testing Process is:

  • Ideation & Planning – Start with ideation i.e., brainstorm the ideas.
  • Implementation – Help to organize the ideas, i.e., use of google sheets.

Planning & Implementation: -Consider left side of the brand, like ROI, Impact of test & resource to complete. Ideas & Creativity: – Consider right side of the brand, which will help to solve your problem.

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3.Buy-in on Instilling Growth Mindset Within the Rest of Organization

Departments to focus within the rest of the organization:

  • Customer service & support Team – There needs to be an open two-way communication channel.
  • Sales Team – Target & Customize Content experiences for e.g. for small business & Enterprise level customers need to adapt to different level approaches.
  • Product & Services Team – It is important to use logic & respect.

Marketing Funnel health will depend on good Growth Marketing pro tips:

a) Top of the funnel tactics i.e., Facebook Ads, Podcast advertising & Secondary SEO

  • Facebook Ads is a great way to target prospects (you can create custom audiences) & we can leverage Facebook custom audiences for growth by launching targeted Ads & target the new prospects by look-alike campaign.
  • Podcast Advertising: allows you to determine where to advertise based on Age, Demographics, Interest & so on.
  • Secondary SEO: referenced or included in the websites that already rank well on search engines for a particular keyword.

b) Middle & Bottom of the funnel tactics:

  • Use Blog Content to nurture new prospects: Take your best & most helpful content & include it in the onboarding emails.
  • Add urgency through deadlines, limited quantity or timing
  • Implement concierge onboarding: is a method in which help & guide your potential customers to purchase your product & service.

Need to know more in detail about, Growth Marketing techniques to grow & nurture your business exponentially, please feel free to contact one of the trusted & proven one of the Top 10 Digital Marketing Agency in Bangalore