The Graphic design industry is expected to be a INR 188 billion industry by the end of 2020. The field has also seen steady growth with more students opting for courses and companies employing skilled individuals. The scope is wide in graphic design and being a part of the creative industry, it has opened many...Read More

Google’s algorithm gets better at understanding your content, your website, its performance, and user’s search behavior. There are so many Google algorithms like Penguin, Panda, Hummingbird, Rankbrain, Bert, and many more. Some algorithms outperform others like SMITH which is a recent one and it seems to outperform BERT in terms of understanding lengthy content.  In...Read More

Marketers have plenty of platforms online to advertise their brand or products and services. And not just the popular ones and social media, there are OTT platforms too, which means Over The Top. With OTT platforms, marketers and advertisers can find many golden opportunities to carry on their work when there is not much to...Read More

The technology is growing at an incredibly fast rate. It is influencing many aspects of life, digitalising our everyday life. And at the core of our everyday life is the internet. Your work is dependent on it, and so is marketing. Companies in digital marketing are dependent on it.  Digital marketing has changed so much...Read More

Since the invention of Google and other search engines, SEO has played a major role in providing visibility to websites on the search results page. It has also evolved tremendously with constant updates and algorithm changes.  Marketers need to keep their fingers on the pulse if they want their sites to rank well on the...Read More

Anchor text is not a new concept but still important in SEO. In the early days of SEO and digital marketing, there were many practices that were used to rank easily on Google and other search engines. But then the Google algorithm changed and became smarter at analyzing website content. Eventually, those practices became redundant,...Read More

The competition in the food & beverage companies is so high that just having an online presence isn’t nearly enough. If you’re aren’t appearing first on Google when a user types best restaurants near me or cafes near me, chances are, people are not discovering you as much as they should be and you could...Read More

People are more likely to finalize their decisions after seeing a property in person. They will also do in-depth research about the property and the area it is located in, so as a realtor, it’s crucial to invest in digital marketing services for real estate. You require a strong online presence that dominates your competitors,...Read More

SEO is constantly changing, so if you think you have understood it, think again! Are you staying updated about the changes on SEO? Do you know what pillar pages and cluster content are? If not, then you’ve landed on the right page.  Today, it’s all about staying ahead of the trends and keeping up with...Read More

SEO and the sales team are an important part of any business that has an online presence. They are the reason a company can reap its benefits from marketing. However, to make that possible, SEO and the sales team need to work in sync towards the same goal.  The SEO team can connect the sales...Read More