Google’s algorithm gets better at understanding your content, your website, its performance, and user’s search behavior. There are so many Google algorithms like Penguin, Panda, Hummingbird, Rankbrain, Bert, and many more. Some algorithms outperform others like SMITH which is a recent one and it seems to outperform BERT in terms of understanding lengthy content.  In...Read More

Marketers have plenty of platforms online to advertise their brand or products and services. And not just the popular ones and social media, there are OTT platforms too, which means Over The Top. With OTT platforms, marketers and advertisers can find many golden opportunities to carry on their work when there is not much to...Read More

The technology is growing at an incredibly fast rate. It is influencing many aspects of life, digitalising our everyday life. And at the core of our everyday life is the internet. Your work is dependent on it, and so is marketing. Companies in digital marketing are dependent on it.  Digital marketing has changed so much...Read More