Digital marketing is a system which executed in media and internet channels for sell products and services. It refers to all of your efforts in online marketing. Digital marketing helps your business to get in touch with you and users directly. It is an easy and smart way to approach your customer. Digital marketing is trending because people are understanding this fact the era has changed and taking a business online is one of the best approaches for growth. Digital marketing is the basic concept for marketers to create their promotional campaigns for targeting every journey of their customers.
There are various trends in google digital marketing. Includes;
chatbots are part of artificial intelligence and machine learning. They are emerging all the time including, lead qualification, self-service, accessibility, knowledge base research, and many others.chatbots provide natural communication with people viewing the site. Chatbot helps web users to find their search by using verbal interaction or chat windows. Chatbots answers people’s questions in real-time. It also saves costs by answering common questions. There are many benefits to using chatbots in digital marketing. It helps to save time by providing quick answers to all kinds of questions. Customers can make decisions faster because of the quick response of chatbots. Chatbots give quick and accurate information which helps to increase customer satisfaction. Also, it leads to an increase in your sales conversion rates. The customer wants quick and accurate response to their questions. Chatbots well becomes more refined and to give your users a better experience.
conversion rate optimization:
It is a tool for conversion rate optimization. Personalization increases conversion when you search for a query in Google’s search box, it gives more than a hundred results scattered over ten pages. So users would have rarely scrolled beyond the top 20 results. So other results are unseen results. If you want to get noticed by appearing in the top results you’ve to add your special touch, something unique. It has done through personalization.
Video marketing: video marketing was on the rise in 2019. Online platforms are preferred over TV by six out of ten people. Most people are using smartphones and people are watching more videos than ever before. People using smartphones to watch and share videos and all promotions are done through online platforms. 72 % of people prefer video over text when learning about a product or service. Video marketing is highly engaging customers. The conversion can increase by 86 % if the video is used on landing pages. Video is more effective to convey about a product or service to customers. Video marketing is the best way for gaining massive popularity these days.
Use of voice search:
Nowadays, people are interested to talk and preferred voice search as a way of interaction. By voice search, people get all the relevant information that they are searching for through audio content. Voice assistants such as Siri, Alexa, Google are getting smarter day by day. Adopting a voice search strategy is creating a unique and optimized customer experience that will make a good relationship and build brand loyalty. Here is what you can do to optimize your site for voice search.
- Try to add FAQ schema in all of your posts and also create an FAQ page for your website
- Focus on long-tail keywords Like Advanced digital marketing course in Bangalore
- Use short sentences with simple words.
Content marketing is an essential component of digital marketing. When it comes to the content of digital marketing the brand is shifting towards interactive content like shoppable posts, AR/VR Augmented reality and virtual reality, quizzes and polls, 360-degree videos, and so on. It helps to increase engagement with the netizen whose attention span is becoming shorter every day. Interactive content is a digital marketing trend is sure to pick up space in 2020 because more than 90% of shoppers today prefer more interactive content online.