The answer lies in digital marketing. Particularly SEO – Search Engine Optimisation.
If your website is anywhere on Google beyond the first page, you might as well hide a dead body along with it.
It means that people don’t visit pages beyond the first page as they can find everything they need on right there. If they don’t they’ll probably use some other keywords and look for the information again, on the first page itself.
So if your website is nowhere on the first page of Google, then you’re mostly doomed. If you’re just starting out, do not expect your company’s website to appear on the first page any time soon organically.
Ranking organically means driving quality traffic and earning backlinks to your website without the help of paid ads. The competition on the internet makes it difficult to rank on the top. It takes a lot of consistent effort and time, depending on your business’s niche. You need digital marketing services and if you’re looking for them, then we provide digital marketing services in Bangalore.
In this blog, we are going to share some tips to improve your ranking and gradually get on top of Google’s First Page.
How to get your business company on top of the first page of Google
It’s important to note that there are hundreds of ranking factors and not all of them are known. So marketers try their best by using SEO best practices. SEO, which is abbreviated as Search Engine Optimisation plays an important role in helping websites climb up the ladder on SERPs. We have listed down some of the best practices to help new and young websites rank better on Google and eventually get on top of the first page.
In general, your website has to be –
- Mobile-friendly and responsive
- Fast loading
- Well-optimized for SEO
- Well structured for user experience
- Free of technical SEO issues
- Listed on Google My Business
Try to rank for long-tail keywords
Long-tail keywords are easier to rank for and convert more than short-tail keywords as they are more specific and have specific search intent. They also have less competition even with low search volume. So if you can dominate for long-tail keywords, you will rank higher.
Provide valuable content using the long-tail keywords related to your business, products, or services. Add a good number of long-tail keywords to your website but avoid stuffing them. Google can detect keyword stuffing and drop your ranks on the SERPs.
Research your competitors’ websites and see what keywords they are using that you are not. Look into the pages that are driving the most traffic and have the most keywords. It should give you an idea of where to add relevant keywords and improve the SEO score of your website.
Pay Per Click (PPC)
Pay Per Click is a paid method of advertising used to let customers find your business before they find your competitors. It places your website on top of Google’s first page, above the organic rankings. People are more likely to click on the first 3 results on Google’s first page, so launching an AdWords campaign can help you get your site better click-through rates (CTR). And most of the traffic you get from these ads is relevant, of high-quality and they convert. That’s because users who click on these ads are usually looking to buy your products or services.
It’s important to use the right keywords when launching an AdWords campaign and align the keywords with the search intent.
Search Intent is a very important factor to consider in SEO and digital marketing. If your content doesn’t satisfy the search intent of the keyword, then visitors won’t read it and leave your site. The same goes for the ads. If your ads aren’t matching the search intent, they are not going to click them.
For example, if they enter, best SEO tools, they are not looking for content on how to use the tools. They expect a list of tools to compare them and decide which one is the best.
Write quality content consistently
Content is still king! A well-written, well-optimized great content can drive your website a good amount of traffic. Write blogs on relevant topics and add a lot of value to them. It has to be useful, educational, or entertaining to the readers. Like keyword research, do content research on your competitors’ blogs. Look into the type of blogs they create on their site and how often they are blogging a month.
Develop a content strategy and follow through consistently. Companies that blog 16 times a month drive 5 times more traffic than the ones that blog just 4 times a month. And it can’t be a random 500 words content. If you open any top-ranking blog content, you will see that they have a minimum of 1890 words. High-performing blogs have at least 2500 words.
And most importantly, write for humans, not for crawlers. Analyze your audience and create content accordingly.
You’d think that people don’t read long content but they would like to find all information in one place.
So writing guides, how-tos, anything that provides in-depth information about a topic can be quite beneficial for your site. If you do not have the time to write consistently, then you could hire a content writer.
Optimise your Google My Business
Local searches are very important and most long tail keywords are focused on local searches. For example, digital marketing companies in Bangalore. This is a long tail keyword and when a searcher has entered this keyword on the search bar, they are looking for a list of digital marketing companies in Bangalore.
You have a better chance of getting your website visited if your Google My Business account is optimised. It should display your company’s name, address and phone, reviews, website, kind of services, etc.
Optimize your website for local searches as well. Include local keywords lined well with search intent.
Stay updated with Google’s algorithm
Google’s algorithm is always changing so marketers have to keep their finger on the pulse. Any change in the algorithm can affect how we do SEO. So keep a close eye for any updates in SEO and other ways of ranking on Google. Google analyses every website with the help of crawlers and determines where to place them on the search results page. The algorithms may also impact the ranking factors.
With these tips, it’s a good start to improve your ranking on the SERPs. It takes time for any business company to rank top on the first page, so have patience. However, don’t stick to one method trying to rank. Combine SEO, content marketing, AdWords marketing, and many others to see the results. If you’re still having trouble climbing the ladder, then Webi7 Digital Media, the best digital marketing company in Bangalore can help you reach the goal faster.