Types of social media marketing
The many types and strategies in social media marketing widens the scope and benefits of digital marketing. They provide endless possibilities that no other type of marketing can provide. We are one of the best Social Media Agency in Bangalore.
The different types of social media marketing include –
Ads – Advertising on social media is quite effective in driving relevant leads and traffic to your site. This is because the platform has tools that marketers can use to target a specific audience based on location, age, gender and interests.
Facebook advertising – The biggest social networking platform with 2 billion active users, Facebook is ideal for lead generation. The cost per lead is quite low and advertisers can use it to their advantage and get the desired leads.
Facebook has more advanced targeting opportunities than any other platform. The cost per click is priced based on audiences criteria. We analyse your audience and your ideal customer before strategizing on Facebook ads for your brand so that you get the desired results beyond your expectations.
Instagram advertising – Instagram gets more engagement than other social media. 58% more than Facebook and 2000% more than Twitter. Brands that focus on promoting visually-stunning product images or videos in their ad campaigns perform excellently. Like Facebook, Instagram also allows targeting a specific audience based on metrics.
The audience on Instagram is aged between 18-30 so brands that market products and services to that audience tend to perform better. The advertising costs are priced around the same figure as that of Facebook.
Twitter advertising – The advantage of using Twitter is that marketers don’t have to pay to reach their followers and get organic engagement. According to a twitter report, 60% of users purchase from small businesses.
Since Twitter is focused on present news and happening at the moment, Twitter ads are beneficial in brand awareness and direct conversions.
LinkedIn advertising – LinkedIn is a great platform for B2B marketing and finding the highest number of quality leads. This is because the users on LinkedIn have more buying power and are mostly business people compared to the other platforms.
Industries that thrive with LinkedIn ads are education, corporate firms, high-end products and services, marketing agencies, architecture, law firms, high-end art galleries, and such.
Pinterest advertising – Similar to Instagram, Pinterest is heavily saturated with visual content like images. Most of the audience are women. E-commerce ads that are targeted to women perform well and get high engagement.
As a leading digital marketing agency in Bangalore, we go to great lengths for our clients in finding the right platform and target audience for social media marketing to help them go viral! So our social media marketing services in Bangalore are unique and well-planned with long-term goals.
User generated content marketing – Promoting user-generated content builds brand’s credibility, drives purchasing decisions, builds trust from followers, customer loyalty, spark brand desire, and interests in their products or services.
User generated content is any kind of content that is created by people. If you post a product on social media and mention a brand, then that will be considered as user generated content.
It is considered to be more authentic than content directly generated by brands. Some brands could hire actors and display fake products to increase their sales and awareness. This doesn’t work most of the time as people prefer genuine content they see from other customers.
When brands repost content from their customers on their social media, users will trust them more and consider buying their products.
Content marketing – Content marketing on social media has many forms. While it’s not possible to directly market blogs and articles on social media, other types of content like images, infographics and videos are used and they get more engagement as well.
Micro blogs can be written on Twitter and Facebook. Instagram is more suitable for images and videos. LinkedIn requires a more professional, informative and useful content where link to a blog can be added in a post.
- Micro blogging – Micro blogs are short, one or two lines of information related to a brand and their services written in a simple language with images. One can also link to the full blog. Micro blogging is great for engagement as users like to consume useful or entertaining information. It’s a great tactic in social media marketing as the length of content is very limited.
Influencer marketing – Influencers are people who can reach out to a large audience and make a difference. They have the power to make people listen to them, influence taking certain decisions and drive change.
Influencers typically have more than 10 thousands of followers and many brands pay them to promote their products. That way, they can reach a large audience and increase the chance of selling out their products. Influencer marketing is a trend and more brands have started to utilize it as it an easy and effective way to gain reach leads. They also use this tactic for increasing brand awareness.
Hashtag research – Similar to keyword research in SEO, hashtag research enables users to find content related to their interests. It also enables brands to reach out to those users who are looking for their content.
Using different variations of a similar hashtag can reach people anywhere in the world and find similar content as well. Interacting with posts that use the same hashtags as you do can greatly impact reach.
Being one of the best Social Media Agency in Bangalore ,we do intense research on hashtags for our client’s content to get most reach and impressions.