Benefits of Digital Marketing
Helps grow small businesses – Digital marketing is your number one essentials if you are a small business owner or a start-up. It’s hard to keep a small business running with traditional marketing methods like tv ads, posters, flyers, and cold-calling. They are expensive and limit reach to a small audience with low ROI. But with digital marketing, you reach a large audience, market on multiple platforms using multiple techniques for a budget-friendly price and get a good return on ROI.
Digital marketing can turn your small business into a big one and expand its presence everywhere. Digital marketing works for all kinds of business and is not limited by any sorts of boundaries. As the best digital marketing companies in Bangalore, we enrich your brand and help you grow!
Establish brand presence online – Most people when they hear of a brand, they research about it on Google, social media and other online channels. If they don’t find them on the internet, they might as well have lost the people as potential customers. Establishing an online presence is essential for every brand so that their chances of being discovered are high.
With digital marketing, you can establish your brand’s presence on multiple online channels which will benefit your business in every way.
Brand awareness – Your brand can only grow if people come to know about it. Through traditional marketing and advertising, there is a limited brand awareness. But on the internet, it can be unlimited. This is because there is rapid growth in the number of internet and mobile users.
People can find out almost anything if they have two things – internet and mobile. And digital marketing allows you to reach people on their phones and onmany online channels, thus widening the scope for brand awareness. Most of the young generation of people will find a brand on social media. With social media marketing, you can spread brand awareness.
Local and global reach – Digital marketing lets you reach out to customers anywhere. It can be around your shop’s locality, or if you have an online shop, you could reach customers globally. Suppose you have a physical store and want to attract customers around your locality – with digital marketing, you can get 30x more customers.
Not just that, by using SEO, you can rank for a particular keyword with a locality, for example – art classes in Indiranagar. So when people search for art classes using those keywords, your classes will first pop-up, if not, on the first page of SERPs. That is the biggest advantage of digital marketing. Without it, your site won’t even appear on the SERPs.
Provides useful data – When you give out flyers, there is no way to know how people are engaging with them – are they taking the time to read it? Are they even interested in the contents of the flyers? How many people actually went through it? How many discarded it? Without the data for all these questions, you can not take any actionable decisions.
But with digital marketing, you can get actionable insights that will guide you specifically in making business decisions. Using tools like Google Analytics can help you find out exactly how many people are engaging with your brand, how many impressions have been made, how many ads or website links were clicked, how many visited and converted on your website, and many more. These results are measurable as well.
Targeting – Targeting means choosing a specific group, individual or category of audience to market your products to. This is quite hard with traditional marketing where you are just basically targeting everyone. That is a huge waste of time and money unless your products are useful for everybody.
With digital marketing, you would be reaching out to only those people who have similar interests – for example, if you’re selling organic tea, you can market to chai-lovers by using tools (like hashtag research) to find them.
You also market to a specific location, age, gender, profession, etc. Digital marketing evidently provides many opportunities to reach your business goals effectively and quickly.
Steady flow of traffic – Is your website getting enough traffic? Is it getting relevant traffic? What are you doing to keep the traffic coming?
If you are unsure what to answer, then you need digital marketing. Once your website is optimised for search, has relevant keywords and backlinks, it will start getting a steady flow of relevant traffic. And it doesn’t end there. Your site will also start generating quality leads that convert on your site.
Sales funnel – Digital marketing ensures smooth buyer’s journey in the sales funnel. It gives the push for a lead to become a paying customer by ensuring that they find the right content, information and making the e-commerce site as visible as possible on the SERPs. Digital marketing strengthens sales enablement. It also drives visitors to your landing page and converts them, so you can generate more sales and revenue.
Saves money – Digital marketing takes a load off your costs spent on promoting your business. The amount you pay for promoting your business through traditional media can come to just a few hundred bucks with digital marketing.
On social media, you reach thousands of people for just 200 Rs (depending on location and how many people you want to target). And PPC ads don’t cost heavy as well. You’d be paying only if people click on your ads. But with flyers or other traditional marketing, you have to pay a hefty amount whether or not people will actually engage with them.
Digital marketing ensures that your efforts are focused on things that actually work. So, use digital marketing to your full advantage and save money.
Higher Conversion rate – The many strategies used in digital marketing ensures that your brand’s content reaches out to potential relevant customers and brings them to your site. With your site optimised for SEO, mobile and user experience, the visitors will likely check out your products and services page, and convert on your site. PPC is also another way to enable that and help grow your sales. Traditional marketing cannot guarantee that you will get a higher conversion rate.
Digital marketing is a fast-evolving industry and the trends are constantly changing, providing new and better solutions in marketing. With the advent of new technologies like AR and VR being implemented in social media and advertising platforms, the future of digital marketing is looking brighter and more effective in its performance.
Our digital marketing agency in Bangalore is one of the best, providing innovative and strategic solutions with the best digital marketing practices.